LIVE Enable Your Mobile Game: WORDAMENT Case Study | Alex TARRAND

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To observe the exact impact of LIVE enabling we will examine the newly launched mobile game WORDAMENT. After releasing as a non-LIVE title WORDAMENT quickly began accruing a loyal following and an active user base. However, after switching to LIVE the title's trajectory flourished exponentially, seeing results that outweighed those of a traditional mobile marketing spends and were organically more sustainable. After joining this session attendees will know the benefits of integrating their ad funded title with a large social gaming platform, be able to quantify the investment, and be given instructions on how to LIVE enable on the Xbox platform.

Delivered at Casual Connect Seattle, July 2012.

Download Slides: http://casualconnect.org/lectures/design/live-enable-your-mobile-game-wordament-case-study-alex-tarrand



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Tags:
Alex TARRAND
Microsoft
Casual Connect
Casual Connect Seattle 2012