think small 2014 - A Year of Opportunity for Small Studios | Chris POWELL
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Published on ● Video Link: https://www.youtube.com/watch?v=ycby4wtj2tE
Download Slides: https://www.dropbox.com/s/umnr8czlqzrbvfe/Chris_Powell_CCUSA_2014.ppt
Delivered at Casual Connect USA, July 2014
Unable to match the large acquisition budgets of legacy companies and big publishers, small studios must innovate to survive. Finding viable new market segments and designing for niche target groups can be an effective strategy for indie developers to remain competitive in today's market.
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