Actionable Analytics: Understanding User Economics with Kontagent | Jason LEE

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=n2Bwr8SRvoM


Duration: 26:42
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You have data, you have users, now how do you connect the pieces? What metrics can developers and marketers leverage to gain insight into the behavior of users and optimize the ROI of user acquisition, retention, and monetization? Join Kontagent for a discussion on identifying and leveraging these customer metrics in social applications through kSuite, the leading user analytics platform for the mobile and social web.

Delivered at Casual Connect Asia, May 2012.



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Tags:
Jason LEE
Kontagent
Casual Connect
Casual Connect Asia 2012