Making Global Games Local: Creating Player Delight via Internationalization | Brian TAPTICH
0As the world's leading provider of social game services, Zynga is providing more play in the daily lives of millions of people across the globe. And, just as the world is increasingly borderless, so are the people connecting to each other through Zynga's games. Brian Taptich, Zynga's Vice President of International Development, will discuss the importance of making these global connections more compelling by servicing players in their own language. Games are more fun when you play in your native language, pay with your local currency, and have recognition for local brands represented through integrations or advertising. He will focus his discussion on how internationalization in social games can be meaningful and inspirational for players no matter what language they speak.
Delivered at Casual Connect Asia, May 2012.