Creating Your Own IP for Mobile Devices | Anila ANDRADE
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There are 3 key elements to keep in mind when creating your own IP on mobile:
- Game Concept and Design
- Game Monetization
- Licensing and Partnership
The session will elaborate on these with a few case studies taken from the 99Games Portfolio comprising of Word Games, Casual Downloadables and a Social Game with emphasis on iOS and Android.
Delivered at Casual Connect Asia, May 2012.
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Anila ANDRADE
99Games
Casual Connect Asia 2012
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