EMERGING TRENDS: 1.24 BILLION New Customers - Android on The Rise in India | Rakesh RAJU
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The title pretty much says it all. India's immensely populous consumer culture, with already ubiquitous feature phone usage, is flipping to Android smartphones fast. The growth numbers are fascinating. Companies like Google and Facebook are literally subsidizing hardware and data plans, and localizing their products - paving the way for a billion-user ecosystem of mobile content to pop into existence practically overnight. But of course, there's a catch...join Rakesh Raju, games entrepreneur, to find out what it is.
Delivered at Casual Connect USA, July 2013
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