True Cross-platform Design and Development | BLEYER, DONOVAN, PAULSON, VAN DREUNEN
0True cross-platform development means designing games that live in both the digital and the real world. For all their creativity, many game designers tend to limit themselves to a single medium or platform. A concentrated effort can pay off in a big way when focusing on a single, quickly-growing platform. Setting up a partnership with a platform provider can greatly benefit marketing efforts and quickly put a game in front of a large audience. But to build a long-term, sustainable business, it makes a lot more sense to design and develop with more than a single platform in mind. In this panel we'll hear from key executives who, each in their own way, wrestle with what it means to develop and publish across platforms. How does a digital property break out of the box and position itself in the physical world? And how does a traditionally physical games company stay relevant as audiences become increasingly tech savvy?
Delivered at Casual Connect USA, July 2013
Download Slides: https://s3.amazonaws.com/Casual_Connect_USA_2013_Presentations/Van_Dreunen_Panel_CCUSA_2013.ppt