Millions of games are presently available for Andriod, iOS and other smart devices, and there are at least a hundred more games added to the list every single day. It's time that we, as mobile game developers, pay attention to the fact that while an incremental number of games is being developed and published every year, only a small percentage (as low as 1 percent) of these games turn out to be a success story. In the context of a highly successful IP-based game, Real Steel, Rob Sandberg of Reliance Games will break down and discuss the scope of the options developers face:
1. Invest in the already successful game to increase repeat-play by augmenting the reach and user experience of the same game with innovative value additions. OR
2. Invest in an altogether new game with a fresh set of funding for its development; its fate eventually being decided by consumers.
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