David vs Goliath: Why Smaller Developers Can Win in the New Mobile Gaming Landscape | Chris GRAY VIDEO
"When underdogs choose not to play by Goliath's rules, they win, even when everything we think we know about power says they shouldn't." - quote
"Speedboat" developers can succeed against lumbering "Supertanker" publishers by applying unconventional strategies and exploiting available technologies. You can beat the Goliaths as long as you don't try to act like a Goliath. Know your weaknesses & play to your strengths.
Delivered at Casual Connect USA, July 2013
Other Videos By GameDaily Connect 2013-08-30 Indie PR Refresher | Joe LIEBERMAN 2013-08-30 Scaling to the Masses- Strategies to Acquiring Quality Users and Keeping Them | Scott PHILP 2013-08-30 Releasing on Consoles: From Business to Coding | Brian PROVINCIANO 2013-08-29 Lessons Learned, Issues & Trends in Mobile Gaming | Alexander, Lewis-Smith, DOYLE 2013-08-29 Developing a Successful Go-To-Market Strategy | Bertrand SCHMITT 2013-08-29 EMERGING TRENDS: 1.24 BILLION New Customers - Android on The Rise in India | Rakesh RAJU 2013-08-29 EMERGING TRENDS: Transmedia: Taking Game I.P. to Hollywood and Beyond | Scott FAYE 2013-08-28 True Cross-platform Design and Development | BLEYER, DONOVAN, PAULSON, VAN DREUNEN 2013-08-28 To Augment a Successful Game or To Invest in An Altogether New Game | Rob SANDBERG 2013-08-28 Everything I Hate About Mobile User Acquisition | Aaron BANNIN 2013-08-28 David vs Goliath: Why Smaller Developers Can Win in the New Mobile Gaming Landscape | Chris GRAY 2013-08-27 The Goals of Mixing | Jeff TOLBERT 2013-08-27 Redefining "Casual" Gaming: A Game of Thrones Ascent Postmortem | Jon RADOFF 2013-08-27 Building an MMO by Yourself | Robby ZINCHAK 2013-08-27 From Free to Minimum Wage: My Transition to Commercial Games | Jay ZIEBARTH 2013-08-27 The Secrets of a Moderate Success: An Indie's Tale of The Long Tail | Joe CASSAVAUGH 2013-08-27 Lightweight Design & Escape Goat | Ian STOCKER 2013-08-27 Lessons to be Learned from Some Great-Sounding Indie Games | Kevin REGAMEY 2013-08-27 Battle of the Work for Hire Studios! | SARGSYAN, MARTIROSYAN, TINNEY, SCHNEIDERMAN 2013-08-26 East Side Games: Dragon Up | Jim WAGNER, Kevin OKADA 2013-08-26 Battling the Concepts of Free-to-Play and Pay-to-Win When Making a Game | Magnus LIND
Tags: Chris GRAY
TapStar
Casual Connect
Casual Connect USA
Casual Connect USA 2013