Developing a Successful Go-To-Market Strategy | Bertrand SCHMITT

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Published on ● Video Link: https://www.youtube.com/watch?v=VKThLNa2VeI


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Free or paid? iOS or Android? U.S. or international? Those are the questions publishers must ask when developing and deploying games in the global app ecosystem.

Bertrand Schmitt, CEO of App Annie, will share insights into monetization trends from over 190,000 apps across iOS and Google Play. He will discuss three main questions you should ask in order to implement a successful go-to-market and monetization strategy:

•Do Google Play's rising download and revenue numbers justify an Android-first strategy?
•Which monetization strategies — beyond simply freemium or premium — provide the greatest return?
•How can publishers capitalize on surging international markets such as APAC and EMEA?

Delivered at Casual Connect USA, August 2013

Download Slides: https://s3.amazonaws.com/Casual_Connect_USA_2013_Presentations/Bertrand_Schmitt_CCUSA_2013.pdf



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Bertrand SCHMITT
App Annie
Casual Connect
Casual Connect USA
Casual Connect USA 2013