How to be Heard: Veganism, Animals, and the Media | Chef AJ LIVE! with Ana Bradley of Sentient Media
5 DELICIOUS DINNER RECIPES to support your weight loss: https://www.chefaj.com/5-delicious-low-fat-dinner-recipes
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Top five lessons learnt from pitching thousands of vegan and animal-centered stories to mainstream media that you can apply to your life.
Ana Bradley is Executive Director of Sentient Media, a non-profit news organization established in 2018. Sentient Media delivers explanatory and investigative journalism alongside critical commentary - giving a voice to those bound up in exploitative food systems.
Ana joined Sentient Media as a volunteer and advisor in the summer of 2019 before becoming Executive Director in January 2020. Her background is in content production and startup consultancy in London where she founded digital agency PYPR.co.uk and worked with global clients and corporations for over a decade to help build dedicated, digital communities. She transitioned to serve the non-profit space in 2018 to work with organizations focused on building gender balance in the tech.
It’s been a challenging two years amidst the global pandemic and various lockdowns but during this time, Sentient Media carved out a niche serving readers, advocates, and other non-profit groups within animal protection.
In the last 12 months, their efforts have seen over 500 advocates across 35 countries undergo training in how to be effective writers and together they have published around 1,500 articles in publications like El Diario, The Observer, The Canary, The Guardian, The Nigeria Tribune, Byline Times, and DeSmog.
They have increased mission aligned organizations capacity for change by making their work more visible through extensive digital services. To date, they have worked closely with 15 high impact organizations and trained over 100 writers how to make their work more visible online. Together, this content has created visibility around the consequences of industrial agriculture and advantages of the vegan lifestyle reaching 78 million headline views in Google in 2021.
Visit Sentient Media: https://sentientmedia.org
On Instagram: https://www.instagram.com/sentient_media/
On Twitter: https://twitter.com/Sentient_Media
On Facebook: https://www.facebook.com/SentientMediaOrg
On YouTube: https://www.youtube.com/SentientMedia
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VIDEO CHAPTERS
00:00 Guest introduction, question for Chef AJ, and bio
0:04:24 Chef AJ Q & A
0:18:33 Slide show presentation
0:36:50 Continued Chef AJ and viewer Q & A
0:58:22 Final thoughts and show wrap
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