Design Meets Data: Creating Social Games That Delight Players | Cara ELY

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=s_iuug8FTOo


Duration: 39:31
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Creativity and data may seem like an awkward pair, but when blended together as a recipe for designing a great social game, the two become inseparable ingredients. As the Creative Director for Zynga's first hidden object game, Hidden Chronicles, Cara Ely will discuss how up-to-the minute player-generated data can be used to create features and components that resonate with players -- and what happens when that data runs counter to traditional design sensibilities. She will also discuss what analytics might mean to the creativity of future games, and how data can inspire designers to develop games that continue to surprise and delight players.

Delivered at Casual Connect Europe, February 2012



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Tags:
Cara ELY
Zynga
Casual Connect Europe 2012