Social to Mobile: How to Build and Engage a Profitable Mobile App Audience | Celia FRANCIS

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=nYTgASYxnTw


Duration: 28:34
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The evolution of mobile apps, and specifically the transition of an online social game to the mobile environment, requires a keen knowledge of your audience to stand out from the competition and to successfully extend your brand.

This session will explore the difficult challenges of developing and monetizing a successful mobile app to reach your audience when extending a social game into the mobile market. Using user survey results, as well as user data and purchasing trends, this session will look at how users interact within a mobile app and where there are opportunities to profit from user interactions.

Delivered at Casual Connect Europe, February 2012



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Tags:
Celia FRANCIS
WeeWorld
Casual Connect Europe 2012