The Mistake You Should Never Make Building YouTube Channel
84Many YouTube creators I work with think they should build their channels to reach a very broad target audience. The problem with trying to reach a broad audience is the is fierce competition every YouTube Creator will face in each audience segment.
Imagine you are a general in a war. If you spread your forces too thin trying to attack every target on the battlefield, you will diminish the power of your forces. You'd be better off focusing on one or two high value targets with the bulk of your forces. Then once you've removed those targets, you can regroup your forces to attack more targets later.
This is how you need to approach your target audience strategy on YouTube. You need to focus on a niche and once you've mastered it, then expand to other niches that interest you as a creator.
I talk more about how to find your target audience in my ebook, The YouTube Gamer's Survival Guide - http://goo.gl/pfnMEd
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