🔵 YouTube Growth Hacks Live: YouTube Algorithm Changes 2017
25YouTube’s biggest stars have been complaining about YouTube Algorithm Changes for the last several weeks. I argue that algorithm changes are not what great creators should be worried about.
http://clientsincoming/academy - Check out our new YouTube White Belt Training Program
The best artists of all time have never had to worry about a nit-picky detail change in their field. They just worried about consistently putting out amazing content.
YouTube's elite argue that a recent change to YouTube’s algorithm for trending content has earned them less views on their videos than they have seen in the past.
YouTube has offered this clarification which does not explicitly state any changes to their algorithm, but does try to offer some loose guidelines on how the trending feature works.
“Over the past few months we have made some changes to YouTube to encourage people to spend more time watching, interacting, and sharing with the community. To support this, we’ve updated what we call video discovery features, meaning how our viewers find videos to watch via search and suggested videos. These changes better surface the videos that viewers actually watch, over those that they click on and then abandon.”
BEFORE:
YouTube ranked your video higher, based on the number of views your video received.
NOW:
YouTube ranks your videos higher, based on the amount of time people spend watching your videos.
What does this mean for Marketers?
YouTube’s new algorithm wants viewers to stay on YouTube as long as possible. In saying this, the longer your video and the longer people stay watching it, the better. The trouble here is actually maintaining viewer attention span. The challenge for marketers is to create compelling and valuable content that is better than ever before.
Keep in mind that the only way to keep viewers watching longer is with great content!
Want to know where your viewers are dropping off in your video, as it happens? Take a look at how Real-Time Analytics can deliver your information faster!
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