Attract Media Using Competitive Analysis: A Guide for Indie Devs / Logan Williams (Indie Wolverine)
The presentation by Logan Williams, Marketing Consultant at Indie Wolverine, focuss on what he believes to be an incredibly underrated part of creating a successful marketing strategy: competitive analysis. More specifically how to effectively utilize data from the endless amount of competition to create a targeted media list.
#DevGAMM #gamedev #marketing
Presentation – https://www.dropbox.com/s/5ib3c0nwpga44a5/Logan%20Williams.pdf?dl=0
Contents:
0:00 – Intro
5:16 – Discover the competition
14:03 – Document key data
15:19 – Research
23:45 – Free tools
33:07 – Q&A session
Supported by Belka Games. The company is among Top 20 publishers by revenues in EMEA according to App Annie and keeps growing and developing.
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