Duration: 33:06

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Localization is one of the most important ways to engage with fans and find new markets for our games. In this talk Mark Barney, Vice-President of Operations at Firefly Studios and an American polyglot, shares his experiences managing localization in the games industry and help inform teams both small and large how they can manage their costs while delighting their customers.

Presentation:
SlideShare – https://www.slideshare.net/flashgamm/management-approaches-to-localization-the-case-of-stronghold-kingdoms-mark-barney-firefly-studios
Dropbox – https://www.dropbox.com/s/c2a5dcyrm3e4khf/Management%20Approaches%20to%20Localization%20The%20Case%20of%20Stronghold%20Kingdoms%20%28Mark%20Barney%29.pdf?dl=0

Contents:
0:00 – Intro
1:48 – Why do we localize?
7:15 – Technical jargon
13:43 – Where, how and when do we localize?
19:01 – The job of localization manager
27:11 – Q&A session


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