Drive Users From Web to Mobile - The Most Important Lessons Learned | Tobias SJOGREN

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United States GameDaily Connect
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Published on ● Video Link: https://www.youtube.com/watch?v=uGG8oSRc9Z0


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Stardoll.com is the worlds largest online community for girls with over 210 million registered users supported in 28 languages. When the mobile games publishing business was initiated, the big question was how to drive users from the web to the new phone and tablet games.

In this session, Tobias Sjögren will share the most important learnings from how Stardoll successfully converted web users to dedicated mobile gamers and how to utilize the expertise in an online company doing so.

Delivered at Casual Connect Europe, February 2013.

Download Slides: https://s3.amazonaws.com/Casual_Connect_Europe_2013_Presentations/Tobias_Sjogren_CCEurope_2013.ppt



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Tags:
Tobias SJOGREN
Stardoll
Casual Connect
Casual Connect Europe 2013