When it comes to games, particularly free-to-play online and mobile games, synchronizing supply and demand is a challenge that remains inevitable, especially as we move toward an increasingly saturated global games market. Meeting the demands of a constantly growing consumer/user pool means rising development costs and often a decline in profit margins. This uphill trend leads the marketers who are tasked with gaining the highest levels of visibility for these products with one important question: Where do you allocate your marketing dollars to most effectively acquire new players, while keeping current users engaged at the most reasonable cost?
Maximizing marketing dollars in this ever-evolving industry is a top-of-mind concern for game developers on all platforms across the globe. In this session, games industry experts will discuss the biggest challenges facing building a new user base for your games, while exploring the most efficient ways to resourcefully leverage user data and other resources to implement effective marketing strategies online and across other mediums.
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