The Marketing Playbook for API & SDK Adoption | Kate PIETRELLI

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Published on ● Video Link: https://www.youtube.com/watch?v=jSpjNQLR2i8


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Beyond a doubt, the marketplace for application distribution is crowded, and fatigue is setting in among developers. How do you rise above the rest, and get developers to prioritize implementing your API or SDK over the competition? What are the best channels to market and what outcomes can you anticipate to achieve? Kate Pietrelli shares tactics and insights regarding API and SDK marketing for developers from traditional lead gen and demand programs to media and events to messaging strategies.

Delivered at Casual Connect Europe, February 2013.

Download Slides: https://s3.amazonaws.com/Casual_Connect_Europe_2013_Presentations/Kate_Pietrelli_CCEurope_2013.ppt



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Tags:
Kate PIETRELLI
Path Advisors
Casual Connect
Casual Connect Europe 2013