How to improve your in-game shop (best practices) | Julia Iljuk devtodev

Channel:
Game Industry Conference
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Published on ● Video Link: https://www.youtube.com/watch?v=iJrC_t-6zKw


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Guide
Duration: 26:11
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9

Recorded talk from GIC'20.

The in-game shop is an important element of your game’s monetization system. As a developer, you expect that every player will sooner or later visit the shop, (even more importantly) buy something and return back again. In this session, we would like to share the best practices of creating an effective in-game shop that will be seamlessly integrated with your gameplay. We will give you recommendations on how to make it the center of players' attention, optimize the average check and adjust its appearance for different types of players.

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Tags:
in-game shop
improving mobile games